In 2021, the Bucharest National Opera celebrated its 100th year of existence. Aside from a spectacular centennial gala, the Opera was in dire need of fresher audience. The spectacle, the costumes, the music - the job was halfway done. We just needed to fill the seats with new faces. Which is why, in order to set up the future, we dug up some of the most memorable stories from the past and turned them into content.
The seats themselves also got some love, with custom designed covers inspired by some of the most beloved operas in history.
Bronze Effie in brand experience @ EFFIE RO 2022