OLX Romania found itself in need of a target refresh - youngsters found it lame and full of second-hand junk, ignoring great deals on brand new gadgets and limited items.
"You'll manage" is something you hear a lot as a kid, whenever you can't get what you want. Enlisting the help of local YouTube legend Selly, we flipped that narrative with a catchy anthem and a campaign to match.
SILVER Effie 2021 - Brand Experience
BRONZE Effie 2021 - Branded Content & Entertainment
BRONZE Effie 2021 - E-Commerce