OMV's biggest shift in narrative since the brand's inception - from cold, calculated expert to a more human, emotional and responsible partner for its drivers. This was a huge step forward, one adopted by the entire region as the effort was coordinated from Romania.
Put together as an intertwining story of three groups tackling new destinations, the content features outstanding Romanian winter landscapes, shot in the Transalpina region (with unbelievable luck for great weather) through the lens of director Thor Saevarsson.
Main story 60s (EN)
Individual story 20s edits (RO)